Paid Media Services
Market like the BIG Brands, without Big Budgets
Perfectly designed to increase leads and sales using local and regional ad placements that target to your ideal customers across all screens.
Choosing the right media mix
Creating an effective media mix can deliver the right message to your prospective customers at the lowest cost with minimal waste.
Average Time Spent in the US, 2019
hrs:mins per day among population
6:35
3:35
1:20
0:11
0:09
12:09
“Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; on TV while listening to radio is counted as 1 hour for TV and 1 hour for radio; *excludes digital Source: eMarketer, April 2019”
How the Pandemic has affected Media Usage
Affected, yes but not transformed. Some trends have accelerated while others have seen declines. Streaming Tv, Streaming Audio, and Digital Video are at an all time high with 60% year-over-year growth.
We can serve your message across
Digital, Video, & Audio Formats in all Screens.
Media Buying & Planning Services
- Video: Connected TV Apps, Youtube, Hulu, Amazon Prime Video, Preroll
- Audio: Pandora, Spotify, Iheart, Podcasts, AM/FM Radio
- Pay Per Click Ads (PPC): Google Ads
- Social ads: Facebook, Instagram, Snapchat, Linkedin
- Media Strategy and Planning
- Audience Research
- Media Audit
- Keyword Research/Analysis for PPC ads
- ROI calculations
- Recommendations for placement
- Media Placement in standard and programmatic
- Monthly Reporting
“Our mission is to be a trusted partner of our client’s team by providing marketing solutions that deliver results.”
Annette Reid Blaylock – Founder & Media Strategist
Insights Media Solutions is a boutique virtual marketing agency specializing in paid media, digital marketing and branding. Our team of experts includes a collaboration of talented copywriters, designers and marketers. You don’t have to do it all alone. Our experts are here to support your project. Let us do what we do best!
Annette’s corporate background included working with some of the largest media companies such as Tegna, Time Warner, and CBS Radio. As an experienced media advertising professional, Annette has placed millions of dollars in ads. With Annette’s guidance, her clients have increased leads, brand exposure and awareness using a multichannel approach.
She has contributed in advertising campaigns for clients such as Pfizer, General Motors Dealers, and Simon Properties, as well as directed personal brand strategies for corporate executives, local politicians, and creative entrepreneurs.
Client Testimonials
Don't just take our word for it
Our Solutions are RIGHT for you If:
- You are ready to take your company to the next level and need to do it quickly.
- You have just started your business and want a short-cut to the strategies that will get you results.
- You already have a business but you lack clarity and direction on your marketing.
- You don’t know where your leads are coming from or are unable to attract the right clients.
- You struggle with time or technology and need a “Done for You” solution by a team of experts with over 25 years of experience.
- You have a minimum $5000 plus per month to invest in your marketing and advertising.
Our Solutions are NOT for you If:
- Your business is not making any money.
- You are not in a place to commit and make changes to your current marketing plan.
- You cannot afford to spend any money on advertising your business.
- You have more leads than you can handle or work off referrals.
- You can’t commit to a long term strategic plan of 4 months or more.
- You expect instant results.
- You’re a do-it-yourselfer or already know everthing
FAQ
It depends on your business goals, niche, competition and targeted locations.
There is a media management/placement fee for campaign set up and optimization. It also includes reporting and research. The fee is based on the complexity of the campaign and overall budget. Media costs and creative costs are additional and not included.
It depends on your goals for business growth and your niche. Research shows that companies in growth mode may spend between 10%-20% of gross revenue in marketing.
Yes we do. We can have ad creative designed specifically for your business through one of our trusted partners. We can also use creative provided by the client.
It takes 2-5 business days to submit creative before campaigns can go live.
Yes we do.
Go ahead and book a free consult in the form below to see if it would be a good fit for us to work together. We can then proceed in creating a plan to work together and next steps for launch.
Unfortunately no. We cannot guarantee performance because there are so many different variables that drive sales, however our proven strategies and formulas are set up for campaign success.