Case study
App Downloads
CAMPAIGN - 5 MILES APP. Facebook Ads
challenge
5 miles app is a new marketplace startup for selling used items and goods online. Their main competition was Craigslist and other traditional classified advertising. Their need was to bring brand awareness and increase app downloads.Â
solution
A paid social media campaign that included targeted Facebook Ads for app downloads.
Promote 5miles app to 3rd party marketplace sellers within Facebook audiences.
outcome
5 miles app campaign performed well above their target goals at a $2.03 cost per app download.Â
Case study
Social Media strategy
CAMPAIGN - political - Dara C. For city council
challenge
Dara C. a former CEO of a non-profit, was running for city council as a non-partisan candidate. Even though she was a Democrat, the party had already endorsed another candidate who was running a heavy negative campaign against her.Â
solution - time frame 4 months
- A hyper-local, multi-channel media strategy including paid social, email marketing, and digital display ads.
- Social media management of 3 channels.
- PR outreach.
results
- +77% Facebook audience growth.
- 3x more reach and brand visibility against her 2 opponents.
- +85% Instagram audience growth
Case study
EDUCATION - Digital display
CAMPAIGN - digital display for Oklahoma city university
challenge
Oklahoma City University wanted to promote non degree screenwriting course to older students who were interested in studying liberal arts courses.
solution
A digital programmatic and search retargeting display campaign that was audience specific to their needs.
results
- 1,263,600 impressions.​
- 1,217 clicks​.
- 0.10% CTR (click-thru rate), performing above national average.
