Video marketing is a tool of propagation designed to use videos to reach your target audience and to market and promote your product. With video marketing, we put concentration and direct our efforts toward popular social media platforms and other digital media.
A survey by Renderforest found that video marketing strategies enable brands to increase sales, brand awareness and traffic by more than 40, 80 and 70%. In 2017, customers were asked by Hubspot what they want to see from brands and 54% choose videos. Now, let’s go into video marketing ideas and strategies.
OPTIMIZE YOUR CONTENT
People use phones for almost everything now, and have access to pretty much any content they want to see. You need to know on which platform your video is more likely to be viewed and make that video fit the conditions that people want to see.
Making the video very formal or lengthy, for example, will drive a much younger audience away from it. Make your video accessible on phones, shorter in length, straight to the point, and use relatable catchphrases and words.
PICK THE BEST PLATFORM TO DISTRIBUTE YOUR VIDEO
Where you choose to post your video affects how many people engage with it. If you broadcast your video on a platform that most of your clients and target audience do not use, chances are your video might not get any traction at all.
If it does, the percentage will be way less than you expected. You might not even be able to make any sales because the people your content is reaching have no interest in the product.
ENGAGE WITH YOUR AUDIENCE
This makes them feel heard, and lets them know their opinions matter and the brand exists to meet their needs. It builds trust in the clients for your brand because people know they can reach you. It builds a base of accountability and originality.
Posting a video and leaving the comment section open to the public is a way of getting new clients to ask questions, old clients to attest to your product, and for you to do some market research on what people want to see.
MAKE USE OF SEO
Search engine optimization is a tedious task, but it is worth all of the effort put into it and the hype it gets. To do this, you have to find and make use of SEO phrases and words that relate to your niche.
This will give your video a chance to rank quickly. When clients search for these words or phrases, your video will be sure to pop up!
REPURPOSE THE VIDEO
Using it to run an ad, or as a link to reply to a client’s question, will propagate the video, your message, and your brand. Re-posting also gives your audience a chance to be nostalgic, an emotion that can trigger sales.
You can add it to relevant web pages, post it on landing pages, and put the thumbnail in where to get trenbolone your email signature. This is a smart video marketing strategy because you can get so much out of just one quality video.
SHARE YOUR VIDEO ON ONLINE COMMUNITIES
Your video will be viewed on as many platforms as you market it on. Use Reddit, Twitter, Facebook, LinkedIn, or any other well-known online community in your field of entrepreneurship.
The more people interact with and share your video, the more traction it picks up. Eventually, your video will begin to market itself. It will steadily become a well-known video. This builds credibility.
CONCLUSION
Video marketing is quickly becoming the backbone of many industries, businesses, and brands. Tapping into this marketing strategy is a great way of setting your business up for success. Remember, using all the tools at your disposal is the best way to make the most profits and expand your business.